It can be easier to get business from past customers than it is to get new customers. This is because they are already familiar with you and trust you. A client reactivation campaign can re-engage inactive subscribers and reignite the flame of interest.
There are a few reasons why reactivating old clients is important. First, it can be more cost-effective to retain a client than to find a new one. In addition, satisfied customers tend to spend more, and they refer other potential customers. Finally, reactivated clients are usually easier to sell to because they have already been through the buying process with you.
The first step in any reactivation strategy is identifying your inactive subscribers. You can use marketing automation tools to identify which subscribers haven’t interacted with you in a while. Once you’ve identified your inactive subscribers, reach out and try to re-engage them.
There are a few different ways you can do this. You can offer them a discount on their next purchase, or you can give them a free trial of your product or service. You can also simply reach out and ask them how they’re doing and what they’ve been up to.
Segment Your Reactivating Campaign Audience
Don’t ask your client to re-buy a service that he or she stopped using. Segment your reactivation campaign based on why the client unsubscribed. You can use marketing automation tools to segment your list and send targeted content to each segment.
Do Email List Targeting
Be there at the right place of your subscribers’ attention using Facebook and LinkedIn email list advertising. This is comparable to point number two above, allowing you to offer a unique discount to past customers in addition to showing that you recognize them as previous clients. You can create advertisements for your email list by uploading them into Ads Manager and creating ads targeting it specifically. Isn’t it fantastic? To accomplish this, first, build a custom audience in Ads Manager; then upload your customer list. Create a name and save everything. When you start creating ads in your business account, select the list name and go on. Facebook will show the ad only to the users you mentioned.
Create re-engaging content
Helpful content is the best way to show you care about your inactive subscribers. If you can provide value and help them solve a problem, they will be more likely to reactivate their subscription.
You can create helpful content in a few different ways. You can write blog posts, create infographics, or make videos. Whatever content you create, make sure it is high quality and relevant, and helpful to your audience.
Create a better offer
What is it that you can provide to your reactivated customers that your competition cannot? This is the key to a successful client reopening campaign. Offering what no one else can refuse is critical. There are several on, including a free trial, no setup charge, and a money-back guarantee.
A unique value
Lots of thoughts are behind this title. A unique value for each customer may vary but its result is always the same: you have to think about what each person wants. It’s not necessary to offer a big discount for all customers; it would be more efficient and less expensive to focus on each individual.
Don’t forget that you can use marketing automation tools
There are many different types of marketing automation tools available, but they all have one goal: to automate your marketing tasks. This means that you can set up campaigns and send out emails without having to do it manually every time. This can save you a lot of time and effort, and it can also help you make sure that your campaigns are consistent and effective.
Reactivation campaigns are an important part of any business’s marketing strategy. They can help you re-engage inactive subscribers and drive more sales. There are a few different ways to go about reactivation campaigns, and the best way to find success is by segmenting your audience and creating high-quality, helpful content. You can also use marketing automation tools to make your job easier.