Estate agency is one of the most challenging jobs in the world. In this job, you get to know different tastes and people daily. Success in this job requires being active and up-to-date. Marketing and success in businesses are stuck together and using digital marketing you can grow.
Also, one of the requirements of this job is to be present in the advertising media. Especially these days, when traditional estate marketing has changed and internet estate marketing has replaced it, this presence should also become more professional.
What is Estate Marketing?
In this article, we will first get acquainted with the principles of estate marketing. In the following, we will examine different methods of estate marketing, from traditional marketing to internet estate marketing.
Estate agency digital marketing is a set of efforts, processes, and communications to provide services to customers. The goal of estate marketing is to increase the number of customers and increase revenue. what are the steps in estate marketing?
1. Introducing and creating brand awareness
You need to be able to present yourself and your brand to the audience in a positive way. This introduction can be direct or through intermediaries. But how do you introduce yourself to customers? We will tell you in the next step!
2. Attract attention
How you introduce yourself to your audience can bring you much closer to your ultimate goal. You have to do your best to present an attractive introduction to yourself and your brand. But what can be done to create this charm?
Before introducing yourself, you need to have a thorough understanding of your target audience. You need to know what their interests are and what they dislike.
Criteria for attracting the audience’s attention in the field of the estate are variable. These criteria will usually change depending on market conditions, your area of activity, and so on.
For example, during a downturn in the housing market, it is possible that you can quickly find a buyer that will attract the property owner’s attention. But how do we find our customers?
3. Finding and attracting customers
This stage is one of the steps that bring us very close to or away from our goals. Suppose you introduce yourself to customers and they get their feedback. That means you have successfully passed the first and second stages. What do you need to do now to have a lasting relationship with them?
In a very general category, estate clients are divided into buyers and sellers. Buyers will be attracted when they register their property information in our office. Sellers are also attracted when we can file their property.
Online Marketing Automation for Estate Agencies
Internet estate marketing is a type of marketing that has received a lot of attention from estate agencies and consultants in recent years.
Estate marketing is one of the modern marketing methods in the field of estate. This branch of marketing has a very wide scope and includes various sections and activities. In the following, we will introduce the most effective methods.
How is internet estate marketing done?
There are several ways to market estate online, including:
Launching the Telegram channel
Communicate with customers through various social platforms such as What Sapp, LinkedIn, Telegram, and…
Click, banner and. Ads on various websites
There are two common and important methods for internet marketing in Iran that have been considered more than other methods.
These two methods are:
Estate ads on Instagram
Estate marketing on online housing platforms
3 Important Tips For Succeeding In Internet Estate Marketing
Spend your energy, time and money where your potential customers are.
The audience of virtual networks is much less than the audience of the world.
The audience’s attention span varies according to the platform and the space in which they are present. For example, in blog posts and articles on websites, we have more opportunities to attract the attention of our audience. But this opportunity is less in a space like Instagram.
How is estate advertising done on Instagram?
Instagram is currently the most popular social network in Iran. Therefore, different strata and different tastes of society are present in it.
Do you think people are looking for a home and land on Instagram?
Are your potential customers on Instagram too and can you get their attention?
Can you be attractive enough to grab your audience on Instagram?
The Instagram audience’s attention span is 3 to 8 seconds. This means you have 3 to 8 seconds to get their attention with posts, stories, and…
There are two ways that estate consultants can do estate marketing on Instagram:
As an agency or estate consultant, have a personal page on Instagram and generate content.
Advertise your Instagram, business and agency or website on Instagram pages without having a page…