How to Use Estate Agency Reputation Management to Increase Sales

How to Use Estate Agency Reputation Management to Increase Sales

Online reputation management is most important than ever for estate consultants because of today’s consumer habits and reliance on agents to buy a home. Data from the National Association of Estate Advisors shows that 87% of buyers have used an estate consultant to buy their home. In addition, 93% of consumers turned to the Internet when searching for a home as their primary source of information. Your “Estate Agency Reputation Management” is what matters the most.

Buyers’ high dependence on agents, along with their willingness to do online research, means that they use customer feedback to choose a representative that helps them buy their dream home. In this article, we will cover all aspects of Estate Agency Reputation Management.

To be successful, estate agencies must maintain a good reputation through online surveys. Here’s why it’s important.

1. Surveys are References for Real Estate Agents

Research shows that 90% of buyers will use their real estate consultant again in the future or refer them to others. Personal referrals carry some weight, but online reviews are just as important. Statista data show that 25% trust online reviews as much as personal recommendations, but only if there are several customer reviews left.

With enough reviews, delegates receive an overall ranking. On average, consumers are looking for 112 reviews to determine if an overall rating is valid. On the other side of the spectrum, people are easily influenced by negative feedback. In particular, more than 94% of consumers said a negative survey convinced them to avoid the trade.

2. More Reviews Are Great for an Agent’s Online Reputation

In order to stand out from the competition and have a good online reputation, agents need to gather a steady stream of reviews. Fortunately, there are several ways to get valuable feedback from customers.

How to Increase Reviews using Estate agency Reputation Management Systems

One of the most popular methods is via email. In fact, up to 70% of comments are via email. Writing a quick “Thank You” message before asking people to write their feedback shows that you care about and value their feedback.

If you have a customer phone number, you can send them a text message with a link to send feedback on your site. Make sure the feedback process is quick and easy, and make sure you tell customers what you plan to do with their phone numbers before sending a request.

Creating these emails or text messages for any new customer can be tedious and time-consuming, which is why it is important to invest in automated software that can help you manage your overall online reviews and reputation.

Request a listing of your estate agents on review websites

Showing the views of an estate agent is crucial to your online reputation management efforts. Potential home buyers looking for a representative can see positive feedback about you online and with enough research can convince you to hire your services.

However, most estate companies do not effectively demonstrate the success of their agents. In particular, customer descriptions or comments are a common feature on 57% of company websites.

Fortunately, you can take steps to spread your digital footprint across multiple sites. Aside from major search sites like Google, Facebook and Yelp, you can also browse real estate sites like Zillow and Redfin.

How do estate agencies manage their reputation?

3. Comments Adding a Human Element to the Digital World

Even with the unprecedented rise of sites like Trulia and Zillow, most people still prefer to use a real agent rather than go through the buying process alone.

A recent survey found that 83% of consumers worked with a representative to help them buy a home.

The reason for this is: Property is a major purchase and people want to work with someone they can trust. Consumers are still wary of trusting the future of their real estate to an online business.

For many consumers, a digital platform like Zillow is actually a way to learn more about real estate agents before engaging with real estate companies.

To get the most out of digital estate transformation, make sure your representatives’ opinions on Zillow and other websites are top-notch. Consumers will examine you even if they do not notice.

4. Comments Help Real Estate Agencies Attract Top Talent

There is a lot of demand for real estate agencies and companies can attract more representatives in two ways:

Embracing Technology

A major hurdle for 46 per cent of real estate companies is the speed with which they have to keep up with technology. Businesses that do not adapt quickly to new innovations will find it difficult to retain the best young representatives who want to engage with potential customers through social media, text messages and videos.

Using the latest innovations, agents can improve their relationship with customers looking for a home, which equates to a better overall experience. Happy customers lead to more positive feedback, which helps companies retain representation for other potential homeowners.

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