Best Marketing Automation Tools for Small Business 2022

Are you looking to grow your business in 2022? 

Even if you don’t have your sights set on big-budget plans, there’s plenty you can to do grow your business (and get more time back in your life!) through the simple and cost-effective world of marketing automation.

Automating some of your processes is one of the easiest ways that businesses can become more efficient, generate more sales and boost their bottom line.

Many businesses will already automate some of their services, perhaps by using email software, or a webchat function, but are you taking full advantage of the technology available?

Marketing automation for small businesses can help you generate more leads, win more sales and nurture all those lovely new customer relationships.

There is a variety of business marketing tools and automation software available for you to take advantage of, but it can be difficult to know where to start.

Here we have a look at some of the best automation tools for small businesses in 2022. If you need any help or advice, or you’d like to try them out as part of a free trial, give us a call.

Salesgun review management dashboard

Review Management

Your online reputation is a key part of the lead conversion process. Once someone has come across your business, they are then very likely to look online for reviews before making a decision to buy with you. A lack of reviews, or poor reviews, is a sure-fire way to lose out to the competition.

A high number of decent reviews not only helps the sales process but will also help you to rank higher in Google searches.

Yet remembering to ask customers for their feedback can be time-consuming and is often a job that falls down the to-do list. Automating this will bring you lots of reviews without doing any work – and gives you the opportunity to increase the quality of reviews if you need to.

Find out how to boost your reviews here

Conversation management

We found in recent research that 86% of customers will drop out of your sales funnel if they don’t get a response within five minutes – harsh right!

It shows how important it is to give customers some response immediately, or you risk them going elsewhere. But don’t worry, this doesn’t mean you need to be tied to your laptop, phone and social media, monitoring your several different communication channels 24/7. 

With Salesgun conversation management, you can automate responses and bring all your messages into one platform that all come through to your chosen device. Whether it’s an email, Facebook message, Whatsapp or text, you could have them all sent through to your phone for example.

Calendar and appointment manager

Imagine how much time you could save without all the back and forth messaging of booking an appointment. With a calendar and appointment manager, you can just send one calendar link and automate the rest of the process through automatic reminders. 

As well as reducing your workload, this is also likely to reduce the number of no-shows, therefore maximising your time.

Chat widget and pop-up forms

What do you do to convert visitors to your website into sales? Chat widgets and pop-up forms are an easy way to automatically nudge people further along their buying journey with you. 

Chat widgets – or pop-up chat boxes – enable your customers/potential customers to ask questions straight away while on your website, no matter what time of day. They don’t have to remember to call back at another time.

You can automate responses, or have the questions come through to your phone and turn that curiosity into a genuine lead.

Adding a pop-up form that appears on screen before someone leaves your website with an irresistible offer they can’t refuse, is also a great way of capturing their information and warming up a lead, or securing a sale.

Nurturing campaigns

Once someone has made contact with your business, either through a sale or an enquiry, do you do anything to nurture that relationship? Maybe you’d like to, but you haven’t got time as you’re so busy dealing with today’s jobs or clients?

Marketing automation CRM makes sure your clients and leads remain engaged without you even having to think about it, through automated emails and texts. This is an easy way to make sure you always have a packed pipeline.

Reactivation campaigns

Finding new customers can be costly. You can spend thousands of pounds on digital marketing campaigns to win new business. But are you tapping into the ready-made audience of people who have already bought from you?

Previous customers can mean easy quick wins for your business, but they can be easily overlooked while you hunt for new ones.

Automated reactivation campaigns are another easy way to keep business ticking over in the background, without really having to think about it. 

You can automatically send text messages, emails, voicemails, webhooks and more to previous customers, perhaps with offers, refer a friend offers, or vouchers on their birthdays or special event. Check out how with Salesgun. 

Payments and invoicing

This is one of the most obvious and common automation software tools for small businesses. Sending invoices and following up payments is time consuming. With Salesgun text-to-pay you can speed up and simplify this process; easily generate invoices and give your clients different payment options to get your money in the bank as quick as possible.

Text message/email marketing

It sounds simple and it’s such an easy one, but emailing and texting people can quickly get overlooked when you’re busy with the day to day.

Email and texting let’s you stay fresh in your customers’ thoughts, no matter where they are in their journey with you. It shows them you haven’t forgotten about them, and sending offers, reminders and new information can easily turn to sales.

Getting this automated using marketing software means this can be taken care of in the background while you concentrate on other things.


Your website is the shop window for your business. You need to make sure it looks great and is easy to use. You have only a few seconds to draw someone in. But it can’t just look pretty, it needs to serve the purpose of encouraging people along your sales funnel.

Build forms to capture leads, track visitors and get insights from all your traffic sources. We’ll help you make sure that your website is perfectly set up to convert visitors to leads, including chat widgets, forms and custom-built funnels.

Leads attribution and reporting tools

If you’re investing time and money in processes designed to bring new customers to your business, then you’ll want to know how effective this is. With so many different channels to cover, keeping track of your lead generation can be complicated and time-consuming. 

Lead attribution and reporting tools show you how your sales funnel is performing and where leads are dropping out. It also lets you monitor the efficiency of your sales team and how your ads are doing. This includes detail on where the leads have been generated and the actions taken by your potential customers at each point. With this crucial information you can focus your time and resources on the activities that generate the most leads (and therefore income) for your business.

You don’t need to guess where the ROI is or what needs improving – you can now get super focused and super-efficient. 

If any of the above sounds interesting, give the Salesgun team a call. We can help you decide what tools will best help you achieve you business’s goals. Packages are bespoke to you and you only pay for what you need. You can even try them all during a 14-day trial and you’re under no obligation to carry on at the end of it. What have you got to lose?

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